Staying Relevant During Social Distancing
Today, it’s harder than ever to make sure that your business is properly aligned with the rest of the world. Standing out and getting noticed wasn’t easy before, and now that social distancing measures are in place due to COVID-19, it’s even more challenging regardless of the industry you’re in. Things like trade shows that were once the norm are on hold now, and finding a way to stay relevant is important to keep an entity afloat nowadays.
Luckily, there are some options and ways to go about doing so. Just a few simple steps could help make a big difference in your business’ future as we continue navigating these unknown waters.
If you already have a strong list of leads, clients, and contacts, be sure to stay in touch with all of them. You don’t even have to send anything highly promotional. A message conveying that you’re around and that you are there when they need you is enough to remind your clients that you value them and your relationship with them.
Social media is a great way to remain relevant. You can use it to post updates, interact with clients and leads, market yourself, and so much more. With a bit of creativity, you can even create relationships and cultivate leads entirely through your social media accounts.
Never forget that it’s easier than ever to go live these days. YouTube, Facebook, and similar platforms allow users to stream live video whenever they want. You can create engaging moments, set up a trade show exhibit, and do virtual trade shows, all without having to go outside.
If you need help laying a solid foundation for your marketing efforts, remember that things such as exhibits and signage could play a big role in how you stand out online. Contact our team at Lighthouse Exhibits today to learn more about how we can help ensure that you keep your business relevant and profitable throughout this crisis.