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Social Media Marketing In The Climate Today

Today’s climate for marketers and business leaders has never been more challenging. With COVID-19 having a huge impact on many aspects of life, it’s vital that we try to find a way to continue reaching as many potential clients as we can while maintaining the utmost safety. Of course, this means trade shows may be postponed for an extended period.

However, social media allows you to create a digital trade show exhibit for your business and reach clients no matter where they are in the world. There are a few steps and tips that can make it much easier for you to reach out and talk to potential leads and capture the right kind of ROI for your business. Here are a few things that you should keep in mind.

  • Create A Physical Exhibit– A large number of online marketers today rely on video, so it’s a great idea to go ahead and set up your trade show exhibit just as you would. Then, film several videos using it as the setting. This lets you deliver a trade show experience while keeping yourself and your customers safe.

  • Generate Content – One of the fundamentals of online marketing has always been to make certain you are regularly creating content. Failing to consistently generate content can lead to a lack of engagement or interest.

  • Interact With Users – Another secret to ensuring that your online participants are highly engaged is to interact with them in any way you can. Do everything from responding to their comments to asking them a few questions. If they are made to feel heard or appreciated, it will have a big impact on reaching them and turning leads into conversions.

  • Get Follow-Up Info – Whenever possible, connect with your users and get their contact information as well. Maybe you can run a contest or have a guest book, or you can give something away for free or offer a discount if clients sign up for your mailing list. If you can, get their info so you’ll be able to follow up with them and work to nurture your lead.

These simple tips can make it easier for you to continue marketing your business in this challenging period. COVID-19 is still very much a widespread issue, but when you take the time to create the right kind of social media presence, it’s possible to stand out even with quarantine orders in place. To learn more about your options and how we can help, contact Lighthouse Exhibits today.

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