A trade show offers businesses some of the best opportunities to connect with clients and peers. Whether you’re looking for partners or leads, the trade show makes it easier to establish the connections you need.
Of course, you’re not the only one on the floor vying for attention. It’s important that you take the right steps to stand out and connect with trade show participants. Videos are a simple tool to integrate into your strategy and help you get significant results. Here’s a look at a few of the best ways to go about doing just that.
Use Videos Leading Up To The Show
Videos can be used to generate excitement in the days and weeks leading up to the trade show. Upload videos of your team getting ready for the big day, your exhibit being built, and more. You can use this time to ensure that a lot of people end up visiting your exhibit once you’re ready for them. With just a little bit of imagination, you can create videos that will reach more people and help them get to you once the trade show doors open.
Integrate Video Into The Exhibit
Sometimes, you just can’t showcase everything you want to present in person. This is a perfect opportunity to utilize videos. Use display screens to show off your product demos, walkthroughs of your process or office, and more. Nowadays, screens are highly affordable, and it’s simple to set up multiple feeds and give yourself the kind of exposure you need to stand out on the trade show floor.
It’s easier than ever to go live and stream from the trade show floor. No matter the platform you choose, you can go live from the floor to do a tour of your exhibit, show the crowds, and more. This is a great way to keep people interested in your business and inspire them to come see you.
Getting The Best Results
Using video can help you enhance your results from the trade show and boost your overall ROI in a big way. However, it’s only one part of the equation. The foundation of your time there is your exhibit, and we can help. Contact Lighthouse Exhibits to get the kind of exhibit design and construction that will let you get the most from your next visit to a trade show.