When you head to a trade show, you’re embarking on something that can yield your company significant ROI. However, it could also end up costing you a bit of money without netting much in return. The difference could come down to a number of things, ranging from your exhibit design and your branding to the presenters working your exhibit.
But in today’s digital world, it’s also important that you focus on making sure you’re melding social media with your physical presence. Doing so could be the difference between getting the most from the trade show and just wasting money.
With that in mind, we’ve put together a short list of a few ways you can harness the power of Twitter to get more from your trade show appearance. Here’s a look at some of the main things to keep in mind
Make Announcements Leading Up To The Trade Show – In the weeks leading up to the show, be sure to use Twitter to announce your presence, talk about what you’ll be showcasing, and more. Letting the world know about what you’ll be doing at the show will allow you to attract more people to your exhibit.
Use The Platform For Special Offers – From giveaways to discounts and beyond, Twitter is a great way to offer incentives for people to follow you. Make them special offers to encourage follows or persuade them to come see you at the show.
Encourage Follows While You’re There – While you’re on the floor, it’s a great opportunity to get followers. Whether you ask participants to follow you for an entry into a raffle or just have a guestbook that they can sign, get their contact info and give them a reason to join you on Twitter.
Follow Up With Everyone – Not only should you follow up with those you connected with while at the show, but you should also send out tweets about the great time you had and the connections you made. Also, remind everyone of the products or services you showcased while you were there.
You have plenty of reasons to go to a trade show, but making sure you get the most from your time there is a big step you can’t afford to ignore. The tips above can help you harness Twitter to get more from your trade show experience. However, it all starts with a great exhibit, and we can assist you with that. Contact Lighthouse Exhibits to talk to our team and see how we can help you get the exhibit your business deserves.