Trade shows offer you numerous opportunities to accomplish great things for your business and build a stronger future for it. But what many fail to realize is that there’s a lot more to maximizing your ROI than just showing up and sitting behind your exhibit. Great exhibit design is the foundation on which you’ll build your trade show success, but you need to be actively engaged with participants as well.
In fact, just asking those who are visiting the trade show floor a few questions will help you build stronger leads and stand out in their minds after the show ends. It’s easier than you think to ask the right questions, and doing so can quickly forge a connection with those who are at the trade show with you.
Here are some of the main questions to consider asking trade show participants.
What Is Your Biggest Problem Related To The Trade Show Theme?
Everyone at the trade show has something they need. It may be a problem that requires a solution. Maybe it’s something that they need but don’t have to enhance their business. Find out what it is, and discuss how your product or service can fulfill that need for them.
What Do You Wish Your Current Products Or Services Did Better?
Whatever field you’re in, ask the participants what their current products or services do and could do better. Or, ask what they don’t do at all. Then, show them the difference you can make and how you can solve those problems for them.
What Is A Good Way To Follow Up With You?
Of course, if you can’t follow up after the show, your efforts are largely wasted. End with this question and try to get some way to contact them once the show ends. Whether it’s an email address, a Twitter handle, or even just getting them to follow you on social media, this final question ensures that you turn leads into conversions.
Ask And You Shall Receive
If you keep these simple questions in mind, you’ll be on your way to getting better ROI from your trade show appearances. By focusing on what participants need and how you can help them, you’ll be able to get better ROI from your efforts. It all starts with a great exhibit, however. Contact Lighthouse Exhibits today to see how we can help you get the most from your time at the show.