When trade show season starts, it means that it’s time for you to make sure your business shines. There are many others on the trade show floor vying for the attention of participants, and while you may be able to attract plenty of people to your exhibit, that shouldn’t be your primary goal. Instead, you need to make sure that you are remembered after the show ends.
Consider the fact that the average participant will see dozens or even hundreds of exhibits while wandering the floor. Now think about how many they’ll actually remember. Once those participants return to their daily routine, most of the exhibitors they encountered will be forgotten. With that in mind, it becomes clear that standing out and making a lasting impression is incredibly important.
Luckily, there are several easy ways to make sure that your brand and your business are remembered even after the trade show ends. Here’s a quick rundown of some of the main things that can help you.
Create Brand Unity – Your exhibit, your presentations, and everything else about your time at the show should showcase your brand in a cohesive manner. This way, you ensure that you stand out from the rest.
Have a Strong Message – Make certain that your goal and your message are easy to understand and on full display from the moment you arrive until the event finishes.
Connect On A One-To-One Level – Don’t just ignore participants. Talk to them, engage with them, and get to know them. This helps become more memorable in a sea of exhibitors.
Solve Problems – Be sure your company’s exhibitors try to find out what problems participants need solved, and then show the participants how your business goes about solving them. If you demonstrate how you can help, it will make it much easier to stand out in people’s minds after the show is over.
Give Them Something To Remember You By – It may be a cliché by now, but there’s still nothing wrong with handing out freebies like pens or even USB flash drives with your company’s name on them. A little investment can go a long way in making a strong impression.
These five tips can make it easier for your brand to be remembered long after the trade show ends, and they can help ensure that your leads turn into conversions. Keep them in mind, and when you’re ready to build a trade show display that will allow you to accomplish your goals, contact Lighthouse Exhibits to let our professionals help you out.