Trade shows give so many different opportunities to those there. Businesses can connect with clients or potential business partners or clients, while those just attending the show are able to find the latest products or services available.
For businesses and organizations that are trying to promote one of their services, things can be a little trickier than when selling a product. After all, you can’t have a demo model or a version of the product itself sitting there when you’re promoting a service.
However, there are some ways to go about showcasing a service that can help you get great results. Here’s a rundown of some of the tips that can help you get the best results possible.
Have A Vision – This should go without saying, but it’s surprising how many businesses water down their message while at the trade show. Pick one or two of your main services and try to focus most of your time on those.
Use The Right Design – It’s important to make sure your exhibit design is showcasing not only your brand and your business, but the services you want to push. A total redesign can really help you get the best results from your time at the show, but even small redesigns can make a big difference.
Interact And Show, Don’t Tell – You may not be able to put out a demo version of a service on a table like you could if you were promoting a product, but you do still have some options. You can do video tours of a service, have Q and A sessions, and more. Take the time to interact with participants and show them exactly what your business can do for them. Just making promises isn’t enough – give them something to remember and you’ll get much greater ROI from your efforts.
Your business or organization needs to stand out at the trade show and connect with the right participants when you’re showcasing a service. The tips above should help make it easier to do, and can help you get the most from your time at the show. If you’re ready to get the best ROI possible, be sure you have a solid exhibit design. Contact Lighthouse Exhibits today to get the best exhibit possible and give your business the right foundation for success.