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Introducing A New Product While At A Trade Show

There are numerous reasons that businesses head to trade shows on a regular basis. Connecting with potential partners or clients is the foundation of why it’s done so often, but for many businesses it’s also a chance to introduce new products to potential customers. Trade shows have a reputation for being ground zero for the latest and greatest things to be released in a particular field, and it makes sense that you’ll want to maximize your success to doing this as well.

Luckily, it’s not that difficult to do. A few simple things can help you get the most from the process and ensure that if you are introducing a new product, that you get the right kind of results. With that in mind, here’s a look at some of the key things to keep in mind when planning to introduce a new product while at the trade show.

Exhibit Redesign

Everything starts with your exhibit. Some businesses assume that they can just keep recycling their exhibit from years past over and over again, but nothing could be further from the truth. In reality, exhibit redesign should be something you consider on a consistent basis.

This is doubly true when you have a new product that you’re trying to showcase. Older exhibit designs may be a bit too generic to really highlight your new focus or your new products. Because of this, it’s important that you take the time to invest in an upgrade.

New Promo Materials

Your giveaway items and promotional materials should build up buzz about your new products too. Whether it’s a free item you’re handing out, email and print mailers, or something else, be sure that you put your new product front and center on everything.

Displays and Demos

Showcasing what you have to offer is great, but if you really want to make sure that the word spreads, have some of the products you’re introducing on site. Even better, let participants get hands on experience with the product by having demo models right there for them. This is the best way to ensure that people leave the show with a clear understanding of what you’re offering.

If you’ve recently prepared a new product and are ready to let it loose on the world, it’s important to have the right plan. Keep the points above in mind and you should have no problem creating success. And when it’s time to get the best possible design for your exhibit, remember that the professionals can help. Contact Lighthouse Exhibits today to get the kind of help you need.

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