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Delivering The Right Message At The Trade Show

February 28, 2020

 

 

Trade shows have always been great tools for businesses. The opportunity to network, connect with clients and customers, and move towards a better future are never more available than on the trade show floor. However, in order to maximize your ROI while at the show it’s vital that you take the time to ensure that you’re approaching it the right way.

 

One thing to focus your attention on is messaging. Getting your message and your point across while at the trade show isn’t always easy to do. But, there are numerous ways that you can enhance your ability to do so. Some of the best steps include the following.

 

  • Know Your Goal And Your Message – It all starts with knowing exactly what your goal is for the trade show and what your message should be. Are you introducing a new product? Trying to connect with new partners in business? Providing a service you’ve mastered? Know your goal, and know the message that will help you get there.

  • Keep It Clear, Keep It Simple – Never dilute your message. Once you have a clear goal and message, don’t water it down by adding dozens of additional things to your exhibit or your focus while at the show. Keep things simple, clean, and uncluttered to get the best results.

  • Build Your Brand – Your specific goal and message need to be present everywhere, you don’t forget to make sure that you link them to your brand and continue to build brand awareness while at the show.

  • Integrate In Everything – One thing that’s easy to overlook is the importance of integrating your message into everything you do during the show. Once you have your goal and your message, make sure it’s part of all your promotional pushes during the show and during the follow up. From freebie items to presentation from your exhibitors, work that message into it all.

 

Keep the points above in mind and you should be able to get a greater ROI when you’re at the trade show. Having a clear goal and a clear message are important, and building from a strong trade show exhibit is the best way to get started. If you’re ready to create a trade show exhibit that will give you the absolute best results, we’re here to help. Contact Lighthouse Exhibits today to learn more about how we can help you get more from the trade show.

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