top of page

A Closer Look At Graphics For Your Trade Show Exhibit

The trade shows. Few things offer as much opportunity as a visit to the trade show can. But it’s important that you take the time to ensure that you’re doing all you can to improve your return on investment while there, and this isn’t always easy to do. However, there are several elements worth taking a closer look at and one of the most important is the graphics that you incorporate into your exhibit design.

While it’s true that every exhibit will be different design on your specific business, your goals, and your focus, the fact is that the graphics you have on display will have a tremendous impact on your end results. Here are a few trends as well as some things to consider when you begin the process of designing your trade show exhibit.


First, here are some tips to keep in mind to get the most from your graphics.

  • Have a clear goal in mind, then incorporate that goal into your signage

  • Don’t be afraid to use modern technology to enhance your exhibit

  • Don’t go overboard, however. Keep things simple and clean for better results

  • Your brand identity should be prevalent no matter what

  • Use your exhibitors as part of the exhibit to enhance the memorability factor of your exhibit


There are several trends that are hot right now, and that can help you stand out on the trade show floor and get the best ROI while you’re there.

  • Natural Finish – Adding a little touch of nature helps add warmth and texture to your trade show exhibit. Whether it’s foliage, live plants, or just signage that has a wood, stone, or natural material element to it, it can make your exhibit more approachable and memorable.

  • Video and Lighting – Illuminated back lights, dynamic motion graphics, and video displays can quickly help you look modern, authoritative, and sophisticated. They can draw in participants and help you be remembered.

  • White and Colors – Adding a few primary, bold colors to a white background gives you a clear, clean look and a sharp contrast that immediately draws attention.

These are just three examples of the trends for exhibit graphics going into 2020. With our design professionals on your side you’ll get the best results and stand out while on the floor. Contact Lighthouse Exhibits today to get the perfect exhibit for your business.

bottom of page