When heading to the trade show, plenty of business leaders focus their attention and energy on making sure that they’re prepared and that their time there goes the way they hope it will. However, it’s important to note that there is plenty to do after the show ends.
All of your preparation is important, obviously. But it’s vital that you take steps afterwards to ensure you really get the most from your time there. Here’s a look at a few of the main things to remember to do once the trade show ends and your team returns home.
Start by compiling all of the follow up contact info you got at the show and using it to reach out. These follow ups are important – anyone who forgets about your business will need a gentle reminder, and if you just reach back out to them you may be able to quickly turn leads into conversions. Don’t waste time – follow up with those you forged a connection with!
Post some to your social media accounts. Do a recap, thank those who stopped by, and talk about your successes and your goals for the next show you head to. This keeps your content stream flowing and also makes it simple to show other what they missed and tell them why they need to visit you at the next show.
Consider your time there. What could be done better? What worked? Make notes and consider each thing you can do and step you can take to improve your trade show experience.
Consider any redesigns that can help your exhibit look better and connect with more people. Your exhibit design is the foundation of your trade show experience after all, and using it the right way can help ensure that you get the best results from your time at the show.
These simple steps can help you maximize your ROI from trade show visits, and it’s easier than you might realize to capitalize on the days following a trade show. Don’t just stop – use the energy generated from the show to improve your business’ bottom line and get more from the future. If you’re ready to get a great exhibit that will capture the attention of participants, we can help. Contact Lighthouse Exhibits today to learn more.