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Preplanning For Better Trade Show Results

January 31, 2020

 

Most businesses are well aware of just how important a trade show can be for getting the most from their marketing strategy each year. Few opportunities make it as easy to generate leads, network with peers, and build professional connections. But in order to get the most from your time at a trade show it’s important that you plan properly.

 

Proper preplanning for the trade show means a lot more than just scheduling for it and booking a space. You should be proactive in your planning in order to maximize your ROI when it comes to the trade show and your time there. Not sure where to start?

 

Here’s a look at a few of the main things to focus your attention on before you show up to the trade show floor.

 

  • Have A Goal – It’s harder to accomplish something when you really don’t know what you’re trying to accomplish. Setting goals early lets you devote your time and energy towards getting the right results from your trade show experience. Are you trying to get leads? Introduce a new product? Connect with partners? Know why you’re going to the show first.

  • Design A Better Exhibit – Your exhibit has to do a lot of things. It should stand out, attract people to it, showcase your brand, be memorable, and more. It’s not always easy to create a great exhibit, and turning to the professionals is the best option for businesses looking to maximize their trade show ROI.

  • Use The Right Exhibitors – The right exhibitor is a must. Look through your team and choose the people who are most likely to make a positive impression on those at the show. They should be motivated, friendly, have a great personality, be outgoing, and understand your goals. Picking your exhibitors early lets you help them prepare for their time at the show.

  • Put Social Media To Work For You – Never forget that social media is a great way to market everything related to your business. Send out announcements about your presence at the show. Tell social media users where your exhibit is located on the floor. Run special offers or contests via Twitter and Facebook. Use YouTube to upload videos from the floor. Everything can help you get more participants stopping by your exhibit, which is the ultimate goal.

 

If you’ll keep these four key elements in mind you should be able to get the most from your trade show visit. It’s easier than you think, and a little planning can have a tremendous impact on your ROI. And when you’re ready to get the absolute best exhibit design for your business, contact Lighthouse Exhibits and let our team of professionals help you.

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