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How To Find The Right Participants At The Trade Show

January 24, 2020

 

The trade show floor can be a very busy place, filled with exhibitors as well as participants there to experience the new offerings from businesses. But with so many people walking around the trade show floor, it’s important that you are targeting the right ones.

 

The simple fact is that not everyone on the trade show floor will be interested in what you are offering at all. As such, it’s important that you take the time to attract the right participants to your exhibit – those who are actually potential leads or connections for your business. It’s essentially targeted marketing done in a live, real world setting and it’s something that is important if you wish to maximize your ROI when you plan a trade show visit.

 

But how do you find the right participants while at the trade show? There are several tips that can help make it much easier to do just that. Here are a few of the things to remember.

 

  • Know Your Audience – If you don’t know who you’re targeting you’ll have a hard time targeting them, obviously. As such, it’s important to identify who you’re trying to attract while at the show, then work on attracting them.

  • Use Your Existing Lists – You already have mailing lists, social media followers, and more. Put those lists to work for your business and send out notifications about the show and your part in it. Word of mouth can help in a big way, and it’s easy to kickstart it with social media’s help.

  • Solve The Problems – Everyone at a trade show needs help with something, whether it’s that product that overcomes an issue or connecting with a partner that will give their own business help where they need it, the key is identifying that need and then providing a solution to the participants.

 

By keeping these simple tips in mind you’ll enhance your ROI at the trade show and ensure that you get the most from your time there.

 

To make sure you have the right foundation on which to build from, you’ll need the right exhibit. We can help. Contact Lighthouse Exhibits today to learn more about what we can do for you.

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