Is Your Trade Show Exhibit Design Delivering The Right Message?
December 27, 2019
Heading to the trade show is something that thousands of business leaders do each year. But once there, getting the best results is important. There are a lot of different elements that go into this, and it’s important that you consider each to ensure that you get the best ROI from your time at the show.
One thing to consider is the message that your exhibit is delivering. You’ll want to make certain that your trade show exhibit does two clear things – promote your brand and make it memorable, and help you achieve the goal you’ve got for your time at the show.
With that in mind, it is well worth looking at your exhibit design and considering the impact it is having on your trade show experience. Here are some things to pay attention to.
Your Goal Is First – Having a clear goal when you head to the trade show is absolutely vital for every business. If you don’t have a goal in mind about what you want to accomplish, you’ll struggle to achieve anything. You should begin your trade show experience by plotting a clear goal – whether it is connecting and networking with peers, generating sales leads, or something else.
A Message Matters – Once you have that goal in mind, think about the message you want to send to participants. Consider what the right message is – what will help showcase your products or services and reach the most potential connections. This message can then be implemented throughout the exhibit to maximize your results.
Never Forget Your Brand – You have to make sure that your brand sticks out as well. If people don’t identify what you’re offering with your brand, it will be hard to turn your trade show connections into actual conversions afterwards. In the midst of all the messages and product promotion, your brand should still ring true.
Make It Memorable – Finally, be sure that your exhibit stands out to some degree. You want your exhibit to promote your business, but it has to do so while being surrounded by hundreds of other exhibits. Whether it’s your presenters, a multimedia element, or something else, be sure that your exhibit is memorable enough to stand out in their minds after they go home.
We know what makes a great exhibit stand out and get you the results you deserve. If you’re ready to get more from your trade show visits, contact Lighthouse Exhibits today and see what we can do for you.