Fun. It’s not really a word that always comes to mind when you think about a trade show. But the reality is that when it’s done properly, exhibitors can truly make the experience fun for themselves and for participants as well.
When you put forth the effort to make a trade show fun for those involved, you enjoy a lot of benefits that can bust your results while there. Some of these include:
Word will get around, attracting more participants to your exhibit.
Those who visit your exhibit will enjoy the experience, which will help your business stand out in their mind.
You’ll be able to more effectively showcase what you’re offering, which can net you better ROI overall.
Leads that you meet are more likely to become conversions thanks to your efforts.
Simply put, making your exhibit more fun means that you get more from your time at the show and that your business will benefit in a big way as well. But how do you go about actually making the trade show exhibit more fun for those involved? There are a few ways to go about it. Here are some tips that can help.
Use live demonstrations and presentations at the exhibit. Let your exhibitors really showcase what the business has to offer. However, be sure that you let employees who are naturally fun and energetic handle the presentation.
Use giveaways and freebie items. By giving away items through a raffle or other contest, you’re able to attract more people to the exhibit and make it more fun for them while they’re there.
Use video, virtual reality, audio, and any other kind of technology that you can think of. This lets you create an experience that they’ll enjoy and that they will actually remember afterwards.
Freebies are great! Give away free items to participants. Even a free pen or flash drive is enough to make them happier.
Think about the things that make your business products or services fun and interesting. Then, consider how to present that to the masses. Once you do, you’ll be able to start making a bigger splash at your trade show and make it more fun for all involved.
It all starts with a great, fun exhibit design, of course. And we can help with that. Contact Lighthouse Exhibits today to get the help you need and get the perfect trade show exhibit for your needs.