So you’re heading to a trade show. It can be a tremendous benefit for any business, letting you generate leads, connect with peers, build your brand identity, and more. But as with anything, your investment into the trade show is only as effective as what you get back from it. And for trade shows, being remembered after the show is over is of paramount importance.
That’s why it is surprising to see many businesses arrive at the show, set up, and basically hang out hoping that something will happen. In particular, you need to make sure that once the trade show ends the participants that visited you will remember your business and your exhibit.
It can be difficult to know just how to go about doing this, but a few tips can help you get better results and stand out in the minds of participants after the show is over. Here’s what to remember.
Get Personal – Exhibits are great, but they’re the foundation on which you build. Be sure that you actually get out there and have personal interactions with attendees. Talk to them, get to know them, and show them what your business can do for them. These personal interactions are vital for better results.
Build A Better Display – Bland exhibits that just have a few logos and little more aren’t going to cut it in today’s world. Instead, you need quality exhibits that will showcase your brand, attract people to you, and that will also stand out in their minds completely. Without a great exhibit, you’ll struggle to be remembered.
Freebies! – Freebies have been a trade show staple for decades. From coffee mugs to pens to flash drives, handing out free items with your company’s logo and contact info on them is a great way to be remembered. Of course, you’ll want to make sure that you don’t rely solely on this as a way to be remembered.
Follow Up – The easiest way to ensure that you’ll be remembered is to reach out and contact them later. Try to entice them to give you an email address or a follow on social media. Then, you can reach out and contact them when the show is over to nurture the lead and hopefully turn it into a conversion.
The key is really just to make an impression on participants. With the right attitude, presentation, and exhibit, you should have little trouble doing so. Our team can help provide stunning, professional exhibit design and construction to ensure that you are remembered. Contact Lighthouse Exhibits today to learn more.