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The Constant Importance Of Face To Face Interactions At The Trade Show

Trade shows have changed tremendously over the years. Today’s exhibits are more complex than ever before, with exhibit design being an instrumental part of good experiences and with technology playing a bigger and bigger role in the entire process.

However, some things never change. While you can have everything from video displays to virtual reality at your exhibit, one thing that matters more is the importance of face to face interactions while at the trade show. There are several advantages to focusing on these interactions:

  • Create a more personal bond with participants

  • Engage directly with those who are at your exhibit

  • Get names and contact information more readily

  • Make a bigger impact in the mind and memory of those at the show

In short, when you take the time to actually engage with your participants in a face to face manner, you greatly improve the potential ROI that you get from the show. You’ll be able to build up your lead list, extend your brand, and get a much better experience for you and your business.

So how do you go about doing it, then? With the right person managing your trade show exhibit, it’s easier than you might think. Here are some tips for better face to face interactions while at the show.

  • Know your focus and know your brand. The person handling the interactions should know exactly what you’re trying to sell and how you’re trying to engage with participants in order to ensure that you get the best results from every interaction.

  • Bring the passion. When your presenter is talking to anyone, their love and passion for what your business offers should be evident and easy to see.

  • Solve a problem for everyone. Start by asking what kind of issues they face on a daily basis, then show how your products or services solve those problems for them.

Keeping focused on face to face interactions is important at the trade show. Your exhibit, however, is your foundation on which you’ll build every experience. To get a great exhibit, contact Lighthouse Exhibits today and see what our professionals can do for you.

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