Let’s face it – while the trade show is a great opportunity to network, build leads, and more, the fact is that you’re just one among hundreds on the floor. That’s why it’s so important for each of us to take the time to focus on building our brand identities while at the show.
Your brand is vital, every business knows that. But just how do you go about focusing on building your brand when at the trade show? It’s easy to lose sight of this goal, but just a few little things can have a huge impact in getting great results. With that in mind, here are some tips that can help.
Integrate Your Brand Through The Exhibit – Your brand should be everywhere. Colors, logos, slogans, and more should be easily identifiable and seen from anywhere near the exhibit.
Build Your Identity – Do you have a specific goal? A focus? Something to direct your participants to? Building a general brand is important, but so is building up a brand message related to something specific.
Use Freebies – You can hand out freebies with your branding on them to build up your brand as well. Things like pens, flash drives, and mugs are great ways to let others see you and your brand after the show is over.
Deliver A Message – Solve a problem for your participants. Give them a clear message about your brand and what you do for them, then go deeper into that message with every interaction. Those face to face interactions can be vital for better results.
It all starts with a great exhibit that not only showcases your brand, but that attracts people to you and that stands out in their mind. Without good exhibit design, you’ll struggle to get real results. That’s why we’re here. Contact Lighthouse Exhibits today to learn more about what we can do for you, your business, and your next trade show visit.