Will Your Participants Remember Your Trade Show Appearance?
September 6, 2019
When you head to the trade show, odds are that you’re focused on things like whether or not your exhibit will attract participants, if it will convey your brand properly, and more. But what is easy to overlook is something far more important – whether or not your trade show exhibit and presentations will actually be remembered.
Those who visit a trade show will see a lot of exhibits and a lot of presentations while there. If you want to really get the best ROI, you need to be able to stand out in their minds long after they leave.
Luckily, there are a few simple ways that you can do just that. Here’s what to remember when trying to make sure that your trade show appearances is memorable.
Use Technology – Technology can help make a very memorable experience for your participants. Adding things like video displays, mobile phone integration, and more can all create an experience that will be remembered by attendees.
Face To Face Interactions Matter – Plenty of people are going to get handouts and cards and even small freebie items that have a company name on them. But go beyond that to stand out in their minds. Face to face interactions allow you to get to form a bond with the participant – a bond that can help you get better results from your time at the show.
Use Demos – Showcase what your business or product can really do with a demonstration. This lets you show participants exactly what you’re offering, and will be a big part of making sure that you’re remembered after the show ends.
Think About Your Exhibit Design – Exhibit design makes a big difference as well. Good exhibit design lets you showcase your brand, attract participants, and ensure they remember you. Whether you start from the ground up or just add some new elements to your design, it’s something that can help.
If you’ll keep these basic points in mind, building a better trade show experience for yourself and all participants is easier than you might think. And when it comes to creating the best possible experience, you’ll need a great exhibit as your foundation. Our team is made up of exhibit professionals who can help you with the design and building of your booth. Contact Lighthouse Exhibits today to see how we can help you.