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Using Social Media At The Trade Show

One of the most overlooked aspects of a trade show exhibit might surprise you. While you can spend plenty of time focusing on things like branding, videos, and more, what about the one thing that everyone at the trade show is practically guaranteed to have – their phones?

Social media has changed virtually everything, but it’s still not being totally utilized at trade shows. As such, it’s well worth taking a closer look at some of the ways you can implement social media at the trade show and really get the most from your investment there.

Before The Show

Before the show, you’re going to use social media to generate buzz about your upcoming appearance at the show. Some ways to do it include:

  • Tease the introduction of a new product or service

  • Showcase what you’ll be presenting there

  • Offer special promotions or even contests to those who visit you

In general, you want to make people as excited as possible about seeing you at the show. Social media makes it easy to do just that.

During The Show

Once you’ve made your announcements and plans, you’ll be at the show ready to go. Here are some things to keep in mind.

  • Keep regular updates flowing on all social media channels. Include video and pictures

  • Run contests for participants connected to you on social media

  • Get as many followers and friends online as possible, using contests and more

  • Keep things interesting for participants as well as online viewers

After The Show

After the show is over, you can still keep using social media. Here are a few ways to do it:

  • Gather the contact info you have gotten during the show and follow up, either individually or with form messages. Follow-ups are a must after a show, and your social media efforts can help.

  • Keep posting! Photos, videos, and more can all help show other customers what they missed and why it’s well worth catching you next time they’re at a show you are part of.

  • Finalize any promotions, contests, and so on that you were running during the show via your social media accounts.

Remember, while using social media can be a big part of your success, you’ll also have to start with the right foundation – the right trade show exhibit. Our team can help design and build you a trade show exhibit that will get you the best results and that will integrate perfectly with social media. Contact Lighthouse Exhibits today to learn more and talk to one of our experts.

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