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The Main Things To Consider When Designing A Trade Show Exhibit

August 2, 2019

 

When it comes to a trade show, few things are as important as your trade show exhibit and its overall design. After all, your exhibit is the foundation of your time there – it’s where you’ll be showcasing products, attracting participants, and much more. If you don’t have a great exhibit you will struggle to not only get people to pay attention, but getting them to remember you later.

 

With that in mind, it’s well worth considering several different elements when designing your trade show exhibit. Failure to design things perfectly will have a major impact on your time at the show. Here are some of the primary things you’ll want to think about when it comes to trade show design.

 

  • Branding – First and foremost, you always need your brand identity on full display in an exhibit. Design should include practically everything related to your brand, so be sure to add the right elements to help your business grow.

  • Initial Appeal – If your exhibit doesn’t look appealing, modern, and inviting, then it will be harder to get participants to show up. They’ll have to see you and want to visit your exhibit while on the floor, and that means making a design that is appealing to them.

  • Memorability – Does your exhibit stand out in a way that will be remembered after the show is over? Will participants think about you after they leave? Elements that are memorable will help you get the most from your money when it comes to your exhibit design and construction.

  • Portability and Ease of Construction – How hard is it to set up your exhibit? How long does it take? These are questions well worth thinking about to get the best results from your investment.

  • Storage and Reuse – While this doesn’t really impact you while at the show, it does have a major influence on your overall investment value. With a good, reusable exhibit you can change things as needed and still get the same benefits.

 

Of course, it’s not as easy as some would hope. But with the professionals on your side you can get a great trade show exhibit design that really works and gets you better ROI from your time there. That’s our specialty, and with years of experience we can give you an exhibit that will help your business in a big way. Contact Lighthouse Exhibits today to learn more.

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