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Four Easy Ways To Integrate Technology Into Your Trade Show Exhibit

July 26, 2019

 

When you think of a trade show exhibit, just what comes to mind? For most, it’s little more than a small section of the trade show floor set aside for you to have some signage and maybe a table with your products or services listed. But they can be so much more than that, and with the right steps you can easily elevate your exhibit to something truly special.

 

In fact, you can even use technology to really take a trade show exhibit higher. If you’re looking for a way to do so, you might be surprised at how easy and potentially affordable it is to do so. Here’s a look at four easy options to think about.

 

  • Use LED Lighting – LED lighting not only gives your exhibit a more professional, high-tech look, but it also serves as an easy way to build brand identity by showcasing your company colors prominently.

  • Video Displays – Video displays can run video of your business in action, product demonstrations,  and much more. Investing in a couple will help your exhibit look better without breaking the bank.

  • Social Media Connectivity – You don’t have to actually invest in tons of video monitors and hardware, either. Use social media to compliment your exhibit. Do Twitter contests while at the show, make videos or alerts for your Instagram and FB feeds, and more. Get creative and use social media – it can help you before, during, and after the show ends.

  • Go Virtual – If you really want to get serious, investing in a virtual reality setup that includes an app related to your business may be worth considering. It’s more affordable than ever and could be a perfect way to introduce participants to your business while also ensuring that you are remembered after the show ends.

 

These are just some of the simple ways to integrate technology into your trade show exhibit. Doing so helps you look more impressive, stand out as a professional in your field, and much more. It can help you get more from your trade show investment, and we are here to make sure you get just that. When you’re ready to take your exhibit to the next level, contact Lighthouse Exhibits to talk to one of our professionals.

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