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Top Tips For Attracting The Right People To Your Trade Show Exhibit

July 12, 2019

 

Everyone who goes to a trade show should have some kind of idea as to what their goal is. But whether it’s connecting with potential peers, generating more leads, or just showing off that new product that your business just released, one thing remains the same throughout everything – your time will be practically wasted if you fail to attract the right people to your exhibit.

 

With that in mind, it’s worth taking a few minutes to review some of the key ways that you can attract the right people to your exhibit, no matter what your overall goals or focus might be. Here are some of the main tips to keep in mind.

 

  • Know Your Target Demographic – If you don’t know what you’re looking for, just how will you manage to connect with it? You need to know your target demo in order to get the right results. Age, gender, income level, interests, and more are all important things to factor in here, and each can help you get the best results possible

  • Reach Out To Existing Contacts – Your business hasn’t operated in a vacuum. Odds are that you already have some contacts from your time as a local business. Pull that information and connect with them, reminding them of what you’ve done for them and why they need to be at the exhibit.

  • Use Social Media – Social media is more than just a place to look at cute, funny memes. It’s also one of the most powerful marketing tools that can be accessed as well. Luckily, it’s easy to use as well.

  • Have a Strong Exhibit Design – All of this means nothing if you don’t take the time to create an exhibit that works. You’ll need a great exhibit that conveys your brand identity as well as all relative information. Our team can help with this.

 

If you’ll keep these basic tips in mind you should be able to have more success at attracting the right kind of participants to your exhibit while at the trade show. It could have a big impact on your bottom line for the future and on your overall success or failure while at the trade show. We can help. With great exhibit design, contortion, and planning, our team is always here to help you get results. Contact Lighthouse Exhibits today to find out more about what we can do for you.

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