When you head to the trade show, what is your primary focus? For many businesses, it’s simply to drum up more revenue through whatever connections can be made. But it’s important to keep in mind that one of the main things that you’ll want to do at the show is simply to build your own brand identity.
So just what steps are you taking to do so? Is your brand showcased in the right way at the trade show? Will people leave with a clear understanding of your business, your brand, and more? It’s worth taking a look at a few things to make sure that you’re doing all you can. Here’s a rundown of some of the main things to consider.
Know Your Brand, Know Your Message – If you don’t know the overall message you’re trying to convey, you’ll struggle to find any kind of success while at the trade show. Not only should you have a clearly defined overall brand identity, but also a solid message and target goal for the trade show.
Build A Better Exhibit – You’ll need to make sure that those goals, messages, and branding are all on display in your exhibit. A good exhibit should be simple, effective, and convey all the right information clearly. It’s important to let a professional handle your design to ensure that you’re getting the branding you deserve.
Ensure Your Team Is On Board – It’s also important that you have a team handling the presentation at the trade show who fully understand the exhibit, the design, and the brand identity you’re trying to showcase. Then, they can effectively extend the elements of the exhibit to every interaction with customers.
Follow Up Options – You’ll need some ways to stand out in the minds of participants after the trade show ends, and you’ll also need to ensure that you have ways to follow up with them later. Get contact info, email addresses, and more. This way after the show is over you can connect and show them that everything you promise is for real.
These simple steps can have a big impact on showcasing your brand in the right way and help you build brand identity throughout the time that you spend at the trade show. But you’ll have to make sure you have a great exhibit on which to build from. We can help. Contact Lighthouse Exhibits to see how we can help you get more from your next trade show visit.