When your business visits the trade show, a lot of different elements will combine to create an experience that works for you and your attendees as well. But while things like how your exhibitors interact with your attendees or just how great your product or service is will have an impact on your ROI, the main thing to remember is that without a good exhibit design, you’ll struggle.
The reason is simple – your exhibit will be the primary thing that people notice first, will be what forges their initial and lasting impression, and will be what they most likely remember as they leave the trade show floor. It’s a calling card, business brochure, advertisement, and lead generating tool all rolled into one. As such, it’s important that you give your exhibit design the right kind of attention.
But just how do you do that? Luckily, it’s much easier than you might realize. There are several different elements that create a good exhibit design. Here are some of the best things to think about when you start the process.
· Branding – Every good trade show exhibit needs to show off your business brand in a big way, otherwise you’re losing at the process before you even start.
· Showcase – A good exhibit will showcase your business, but also specific aspects of it. If you have a solid design, you’ll be able to showcase different products or services that you want to push during a specific trade show. This can give you better results that are more targeted.
· Technology – Video, audio, games, even virtual reality and social media. All of these things can be blended into your exhibit design to give you greater results.
· Interactivity – This should go beyond your exhibitor and will often include technological elements. Games, interactive videos, and even hands on areas where participants can try out your product or service for themselves will be a huge part of your success.
Knowing what makes an exhibit great is the first step. Actually creating it is the next. Our team of professionals can help design and construct an exhibit that will help your business increase its success rates at any trade show, in a big way. When you’re ready to elevate your trade show ROI, we’re ready to help. Contact Lighthouse Exhibits today to see how we can help you.