Failing to target the right groups while at the show is something that is easy to overlook but that could end up costing your business big in terms of your ROI. Think about it - if you spend so much time targeting everyone or without any real idea as to what you need to accomplish, you’ll struggle to reach those who may actually give you their business. Luckily, there are a few simple steps you can take to help with this.
● Know Your Target - Are you selling products that younger people will need? Business professionals? Medical experts? Owners of restaurants or their distributors? Know exactly who it is you need to target so you can develop a plan that works for getting their attention.
● Use The Right Exhibit Design - A clear, effective trade show exhibit design is a must. Think of your exhibit like bait in an ocean. All the attendees are the fish - but you're only looking for one type of catch: the catch that will be interested in your business. Why cast a net so wide that you reel in hundreds who will never be customers? Instead, create a trade show design that actually targets those who will work with your business.
● Ask And Learn - You may head to the show with a clear understanding of just what kind of things your customer base is interested in. But what happens if things change? With each visitor to your exhibit, try to get some info as to what they’re interested in, what they need, and what kind of problems you can solve for them. This lets you adjust your strategy as you go through the show.
The bottom line here is simple - know who you're targeting and target them correctly and you’ll be on your way to a better trade show experience. It all helps with a great trade show exhibit, and here at Lighthouse Exhibits, we take pride in creating and designing exhibits that work for our customers. Contact Lighthouse Exhibits today to learn more about what we can do for you.