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Turning Trade Show Leads Into Conversions

March 8, 2019

 

Any business heading to a trade show will likely have its own unique goals. Whether you’re focusing on networking with peers or trying to spread brand awareness among consumers, trade shows are a vital part of any business strategy. But while you can head to a trade show and start building leads, it’s also important that you take the right steps to turn those leads into conversions.

 

Luckily, it is actually easier than you might think to do just that. A few simple tips can make it much easier to transform those initial trade show leads into conversions that will help your business get more ROI from your time at the trade show. Here are some of the main ones.

 

  • Know Your Goals And Your Audience – The first step is simple. You need to have a clear idea as to what you’re trying to accomplish at the trade show and who you’re targeting with your time there. Whether you’re introducing a new product, showcasing existing services, networking with peers, seeking customers, or doing something else entirely, the right forethought is the first step towards greater overall success.

  • Solve Problems – One of the best ways to really showcase what you have to offer participants is to solve a problem. For instance, address a specific problem or issue that is fairly common for your target audience. Then, show how your product or service solves that problem. This will help what you have to offer stand out to others.

  • Get Personal and Get Info – Want to really make a connection that will translate to conversions? You need to get personal. Talk directly to participants instead of just silently handing out freebie items. And be sure to get their contact information, whether it’s in an email mailing list, social media contact info, or something else.

  • Follow Up Later – Once the show is over, don’t assume that your job is done. Instead, you need to take the time to follow up after the show. Those contacts and connections that you’ve made at the show are leads, but when you start reaching out to them later they can quickly turn into conversions.

 

Getting the most from any trade show begins with making sure you have a clear plan and goals and also a great trade show exhibit. We can help with exhibit design, construction, and more. Contact Lighthouse Exhibits to find out more about what our team can do for you.

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