When a business heads to a trade show, I can have a huge impact on their overall success over the upcoming months and even years. It’s important to take the time to make sure that you’ll have the best results when you head to a show, however, and one of the biggest things you’ll need to remember is to invest in good trade show exhibit design.
There are several different components that make an exhibit design better, and having them will ensure that you get the best ROI when you head to the show. With that in mind, here are some of the main things you’ll want to have in your exhibit.
Branding – Your company brand should be on full display whenever you are at the show. This means that your logo, your company colors, slogans, and overall brand focus should all be present and showcased in the exhibit design. Doing so ensures that participants are able to identify your company and remember it.
Promotion of Specific Products or Services – Don’t’ go to a trade show without having some kind of idea as to what it is that you’re really focusing on. Is there a new product or service you want to promote this quarter? Or are you looking o build awareness about your best-selling products? Pick a goal and focus on it to get more from your exhibit design.
Standout Elements – The trade show floor is crowded. A good exhibit will have elements that stand out from the crowd and attract participants to you. This may include everything from overall design to interactive elements and beyond.
Memorable Elements – You also need to ensure that your exhibit stands out in the minds of those who see it and who stop by. Good, memorable elements will help your participants remember you long after the trade show has ended and they’ve left – something that is key to turning trade show leads into conversions.
These may seem like common sense, but the number of businesses who head to a trade show without them in place may surprise you. Making sure that you have the best exhibit design will help you get better results from your time there. Our team of professionals can help. Our graphic design and exhibit design teams can give you the best exhibit and help you get more from your next trade show exhibit. Contact Lighthouse Exhibits to learn more about what we can do for you.