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How To Connect With The Right People At The Trade Show

January 25, 2019

 

When you make a visit to a trade show, it’s important that you maximize your potential results and get the most from your time and money that you invest. There are many different ways to go about doing this, and one that is key to remember is to make sure that you’re connecting with the right people while there. There are many different attendees at any trade show, and they’re not all there for the same thing. As such, targeting the right audience is vital.

 

It’s a key part of any marketing strategy, and applies to trade shows as well. With that in mind, here are some of the main things to keep in mind to ensure that you’re able to connect with the right people at the trade show.

 

  • Know Your Audience – If you don’t know your audience, you won’t connect with them. What group does your product or service target? What genders? What age groups? Knowing who you need to focus on is the first step towards success.

  • Target Smart – Once you know your audience, do you know how to target them? What kind of things attract them to an exhibit or a product, and how can you get them to notice you on the exhibit floor. You have to have a clear idea of how to target your demographic to get better results.

  • Design The Right Exhibit – Your trade show exhibit is the foundation for your success. If you fail to create a great exhibit you won’t be able to showcase your products or services or get the best ROI. Take the time to design a great looking exhibit.

  • Create A Connection – Creating meaningful one on one connections with your attendees is a must. Your exhibitors should be able to talk to them and create a good relationship that will translate into conversions, not just empty leads.

  • Follow Up Later – Once the show ends, be sure that you follow up with those who you have contact info for. This way you can remind them of what you have to offer and what you talked about – getting a conversion and landing a sale.

 

These simple steps can help you connect with the right people whenever you head to the trade show. And when you’re ready to get the best exhibit design possible, we’re here to help. Contact Lighthouse Exhibits today to get help from our professional team of designers and builders and get the best trade show experience possible.

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