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Easy Ways To Get Better Exposure At The Trade Show

January 18, 2019

 

Trade shows are a great way to network, generate new leads, and spread your business brand throughout your field. But you aren’t going to be the only business on the trade show floor, and getting better exposure is something that is important for anyone and will make sure that you get the best ROI when you head to the trade shows.

 

Luckily, it’s not as difficult to do as you might suspect. A few easy tips can give you better results and better exposure at the trade show. Here are a few things you can do to ensure that your exhibit isn’t ignored.

  • Spread The Word – You have plenty of ways to get the word out about your presence at a trade show. Social media announcements can generate lots of buzz for you as you approach the day of the show, and even traditional print mailers can help.

  • Use Your Existing Lists and Leads – You already likely have contacts, connections, and clients. Let them know that you’ll be at the show directly. Give them a reason to check you out at the show, whether it’s a promise of a free item or just a tease of the new product you’ll be showcasing.

  • Use A Contest – You don’t have to give away a million dollars to get attention. Have a new product you’re showcasing? Giving one away in a raffle to anyone who stops by your exhibit and signs up for a mailing list can give you more exposure and help you leave the show with lots of leads.

  • Build A Better Exhibit – Your trade show exhibit has to be great or you’ll end up struggling to attract people to it during the show. Make sure that you have a great design and set up – one that showcases your brand and what you’re offering while also letting participants know exactly what you’re offering.

 

These simple tips are all it takes to really stand out and get the most exposure when you head to a trade show. Keep them in mind and you’ll be able to get the best results anytime that you head to a show. And when you need the best exhibit design and construction, be sure to contact Lighthouse Exhibits and speak with one of our professionals.

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