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Targeting The Right People At The Trade Show

The trade show is one of the best chances that businesses have to show off what they offer customers or peers in the field. But so many people arrive at the trade show that it’s often difficult to know just how to reach them. Businesses need to be able to get the right kind of return on their investment in the trade show, and one thing that is well worth considering is also something that is overlooked by many – who you are targeting.

It’s a simple enough question, but one that offers you the chance to get much more from your time in the trade show. For example, consider the following:

  • Are you introducing a new product or service for customers?

  • Are you trying to build awareness about your business in the minds of customers?

  • Are you working to connect with potential partners in your field?

  • Do you simply want to build your list of potential leads?

  • Is there a particular age, gender, or interest demographic you need to focus on?

These are just a few of the things that will directly impact what you focus on while at the trade show. And these questions can impact virtually everything about your time there – from your exhibit design to the way that you interact with guests.

For instance, if you are introducing a new product that is targeted mainly for younger customers, that new product is likely the main focus of your business plan for the next year or more. It doesn’t make sense to design a trade show experience that doesn’t focus on young people more specifically than other groups.

This should apply to every aspect of your trade show experience. Your exhibit design should focus on the people you’re trying to target. The freebie items you try to give away and even the overall presentation that your exhibitors have in mind will be impacted by this.

Start by thinking about just what it is that you need to accomplish and who you want to target to get the best results from your trade show experience. Once you do that, the next step is to start working on your exhibit. At Lighthouse Exhibits we can help by providing professional graphic design, exhibit design, and exhibit construction. When you need the best exhibit for your trade show, our team is here to help. Contact us today to learn more about what we can do for you.

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