Easy Ways To Get More ROI From Your Trade Show Appearance
December 21, 2018
Heading to a trade show is one of the best ways to help grow your business and move it into the future. Not only will the trade show let you see what is new and exciting in your industry, but it also gives you the chance to show off what you have to offer to peers and to potential customers or clients.
But the trade show floor is crowded, and it’s important that presenters do all that they can to make sure they stand out and get noticed. Getting the most return on your investment is a must, and it surprises us to see just how many people fail to capitalize on the opportunity properly.
With that in mind, here are just a few ways that you can rethink your appearance at the trade show and get more from your time there.
Exhibit Design – The biggest factor in what you get back from the trade show? Your exhibit itself. Shoddy design will leave you struggling to get anyone to even glance towards your exhibit. Instead, you need to work with professionals who will include your brand and your message in your design while also giving you the flash and showmanship needed to really stand out. Without good design, you’ll struggle to recoup even your basic investment.
Social Media – Use social media wisely. Start in the days and weeks leading up to the show, sending out reminders and announcements about your appearance there and what you’ll be showcasing. Once there, use social media to remind customers where you are and even to show off photos from the floor. And you can even use social media to do contests for trade show attendees.
Presenters Who Stand Out – Another factor that is easy to overlook is the fact that your presenters need to do more than just stand in a corner. You want presenters who are excited about your business and who will bring that excitement to every interaction with attendees. That level of passion is contagious, and will have a big impact on your success at the show.
All in all, these simple steps can have a tremendous influence on what you get from your time at the trade show. By putting forth a bit of effort and forethought, you’ll be able to have a great ROI. We can help, with great exhibit design and construction that will help your exhibit look amazing. Contact Lighthouse Exhibitstoday to get the results you deserve.