Trade shows can be one of the best ways to grow your business and brand. They give you an opportunity to connect with customers, peers, partners, and more. But, in order to really get the best ROI when it comes to your time at the trade show, you’ll need to make sure that you have a great exhibit.
There are several things that can go into creating a great trade show display, and making sure that you have them in place is important. If you’re not sure just what you should focus on, here’s a look at some of the main things you’ll need to consider when it comes to your exhibit.
Branding – Your company brand should really show through in a trade show display. Using the right colors, logos, and images are all important. The goal is to stand out and be recognized as well as remembered, and you’ll need to make sure that you build your brand properly in order to do so.
Message – Your company message should be apparent, but so should your message for the particular trade show. In other words, is there one product or service you’re really trying to push? A new product you want to showcase? Try to keep your trade show exhibit and presentation focused on one or two messages to get the best results from it.
Attractiveness – Nobody will be that impressed by a bland, unsightly trade show exhibit. Work with professional trade show exhibit designers and builders to make sure you have an exhibit that is attractive. It’s well worth the investment since the appearance of your exhibit will be the main factor in whether or not someone approaches you.
Making It Memorable – Try to have one or two elements that stand out and make you really memorable. Maybe it’s an interactive display or a video presentation that really pops. Or maybe it’s just some free items you give away with company branding on them. Whatever it takes, be sure that you stand out in the memories of your attendees.
Keeping these simple tips in mind can help you have a better experience at the trade show. But it all really begins with the right exhibit design and construction. It’s not always easy to design a great display, but we can help. Contact Lighthouse Exhibits today to get connected with our team of professionals and see what kind of exhibit we can create for you.