Your time at a trade show is incredibly important. During any trade show, you’ll be trying to generate leads, forge bonds with potential partners or clients, and more. As such, it’s important that you do all you can to create strong impressions in the minds of attendees. But there will be lots of competition on the floor, and standing out is vital.
Luckily, social media can help. While you’ll need to start with things like a great trade show exhibit design and a good message, by integrating social media into the day you’ll be able to attract more people to your exhibit, stand out in their minds, and follow up later. Here are some tips on how to effectively use social media to improve your trade show experience.
Before the show, start using social media platforms to generate excitement about it and to announce that you’ll be there. Tweet or post about the show, include links to its main page, talk about what you’ll be showcasing, and more.
Consider using social media contests or discounts – followers are entered to win a raffle prize or to get a discount at your exhibit when they sign up for something.
Once you’re there, be sure to continue sending out tweets and posts. Include photos and really showcase your exhibit as well as the trade show in general. This is also your chance to let people know exactly where your exhibit is located and let them see what you have going on!
When the show is over, use social media to follow up with those you’ve connected with at the trade show and to post some follow-up messages or images.
Social media can not only help you attract people to your exhibit, but your exhibit can help you gather new followers on social media. This means that just by having a great exhibit, you could generate more connections and potential leads. Try to encourage visitors to your exhibit to follow you on social media platforms to ensure you really connect meaningfully.
Be creative and don’t overlook any of the many social media platforms when you head to the next trade show. And when you need to improve your exhibit design and give yourself an exhibit that will impress, we’re here to help. Contact Lighthouse Exhibits today to get the best exhibit for your business.