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Three Easy Ways To Build Meaningful Connections At The Trade Show

November 9, 2018

 

Heading to a trade show is one of the most important things that businesses can do today. Not only will it let you reach out to new potential clients and customers, but you can also often forge relationships with potential partners and associates. No matter if you're there to roll out a new product, showcase your services in general, or build potential leads, there are numerous things to keep in mind when you head to the trade show.

 

Above all else, you're likely trying to forge a connection - whether with leads, peers, partners, clients, or others. And in order to do that, you'll need to put forth some effort. The right trade show exhibit design is the foundation on which to build, but you can take steps that go much further than that. Here's a look at three of the easiest ways to create connections that actually give you solid ROI.

 

  1. Use Technology - Not just in your exhibit design - though that can help as well. Instead, think about forging a link between you and participants on social media. For instance, a giveaway or a special discount program that is only available to those who follow you on Twitter. This lets you increase your social media marketing reach in a big way.

  2. Know your Goal - Forging any kind of connection at the trade show is important, but it's likely that you have at least one or two specific goals in mind. Are you targeting sales leads? Trying to forge relationships with peers? Know exactly what it is that you're trying to achieve and you'll be better able to focus on getting those connections.

  3. Make An Impression Personally - Plenty of participants are going to walk by your exhibit. But it's the face to face interactions that really generate a strong reaction - and a positive memory of your business at the trade show. In short, try to make a solid impression by using meaningful person to person interactions. Direct interactions and talking to people on a personal level are often the most effective way to create a meaningful connection.

 

No matter what it is that you're trying to accomplish, the key to truly succeeding when you head to a trade show is what you leave with - and that means that you need to have strong connections that will last. Keep the three tips above in mind and you'll be able to create connections that will lead to a brighter future for your business. And when you're ready for an exhibit design that will draw in more participants than you thought possible, we're here to help. Contact Lighthouse Exhibits today to get trade show design that works for you.

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