The trade show is one of the few places that you can generate multiple results without investing in multiple avenues of marketing. At the trade show, you can do everything from creating new connections with peers and potential business partners to generate new potential sales leads that could turn into regular clients or customers. But in order to do so, you need to ensure that you make your brands as memorable as you can.
Luckily, it isn't something that is difficult to do. There are several easy tips to remember that can help you build your brand and make sure that people remember it long after they leave the trade show floor. Here are some things to keep in mind to ensure that you get the best results from your time at the trade show.
Build A Better Exhibit
Simply put, if you don't have a great exhibit, you won't build strong brand awareness in the least. Your brand should go well beyond just showing off whatever product or service you're promoting. It should also showcase your brand. Colors, logos, slogans, and more should all be on full display to ensure that you get the best possible exhibit and the best possible brand recognition from your time at the trade show.
Get personal with your presentations. Talk directly to participants and learn about them, then engage with them directly. The more personal and friendlier your interactions, the more likely it is that your participants will remember your business and your brand after they leave the trade show.
Use Freebies and Giveaways
Don't forget to use free giveaway items or raffles to help extend your brand identity beyond the reach of the trade show floor. By using freebies, people leave the trade show with something that has your brand information on it, which in turn ensures that they remember you, your company, and your brand.
The Bottom Line
If you'll keep these four points in mind you should be able to create more memorable brands at trade shows and ensure that once those who interact with your business leave the trade show floor that they are able to remember you and your business. If you're ready to do so but aren't sure how to build a better exhibit that highlights your company and its brand, we can help. Contact Lighthouse Exhibits today to learn more about how we can design and build a great trade show exhibit for you.