It's no big secret that trade shows can be instrumental in spreading brand awareness, building your reputation, and helping new marketing campaigns succeed. Trade shows can let you create connections, network, generate leads, and more. But what if you're not one of the businesses that has huge, complex, and expensive trade show booths?
We've all seen those massive multimedia exhibits that take up what seems like half of the trade show floor - the ones that multi-million-dollar corporations have in place.
But what if you're a smaller business using a smaller trade show exhibit? Luckily, you can still get plenty of great results from that small space if you know a few tips. It's easier than you might realize to get the most from smaller trade show booths. Here's a look at a few tips that can help.
Use All The Space - You'll have a limited space in a smaller exhibit, so be sure to use it all! Corners and sides of a booth are easy to overlook, so be sure to use them as best you can. You'll want to have some open areas for traffic to move through, but be sure to use as much of the space available to you.
Stay Simple - You don't have to flood an exhibit with graphics and colors. Keep things fairly simple, try to stay on brand, and don't overload the small space with too much information or graphic design. Simpler can be better and have a better impact on smaller spaces.
Know Your Goal - Try to get a clear idea of what it is that you're trying to achieve with your exhibit and focus on that during the design phase. With smaller trade show exhibits it is vital that you have a clear idea as to what you want to achieve and focus on and that you keep your focus on that as much as possible.
If you'll keep these basic tips in mind you should be able to get maximum ROI out of a minimal space. A smaller exhibit doesn't mean that you'll get smaller results - just that you have to make sure that you make every inch of space count. If you are ready to get the most from your exhibit, our team can help by providing the best trade show exhibit design and construction. Contact Lighthouse Exhibits today to make sure you get the most from your smaller exhibit.