Trade shows are one of the best ways for businesses today to network, generate leads, and spread your brand awareness. But in order to really get the most from your investment, you'll have to be sure to spend time and effort on creating the best trade show exhibit possible. However, you can go further than that, and for many trade show exhibitors, one of the best things to focus on is the use of giveaways.
Trade show giveaways are a great way to draw participants to your exhibit and create a lasting impression that will stick with your participants long after the trade show ends. But do you do all that you can to really succeed with your efforts and your giveaways? It may surprise you to learn that there are numerous steps worth taking that could help you get the best possible results from your giveaways - and your time at the trade show.
Know Your Goals - If you have clear goals, you can get better results from your efforts. Giveaways should attract leads, and the giveaway will often attract those leads. If you know what kind of leads you need, you can tailor a giveaway so that it attracts them, getting you the results that you want.
Market It Properly - Social media. Email. Print mailers. No matter how you go about doing it, be sure to market the giveaway however you can. Tweets, Facebook, and other tools can all help you spread the word about your giveaway and draw in the highest number of participants - and thus, the most leads.
How Will You Follow Up? - Once that the giveaway is over and the trade show comes to an end, how will you follow up with the rest of those who entered the giveaway - and the winner? Remember that a big part of trade show success is being able to build up a list of leads and also learning to follow up with them after the show is over. Use the info you get from the giveaway to follow up and nurture those leads.
If you'll keep these basic tips in mind, it's easier to get more from any giveaway promotion that you use during a trade show appearance. And when you're ready to get the most from your exhibit, our team is here and ready to deliver great exhibit design and construction. Contact Lighthouse Exhibits today to get an exhibit that will lay the foundation for a great trade show experience.