It doesn't take a genius to realize that attending a trade show is one of the best ways to network with peers as well as potential clients and customers. No matter what industry you're in - from retail to marketing to food service - the trade show can help you make connections that will take your company further.
But in order to really get the most from a trade show, you have to put forth some effort in creating a great experience for attendees. And that all begins with one thing - your trade show display. There are a few elements that can have a dramatic impact on your exhibit, and taking the time to make sure your exhibit design is all it can be is vital. Here's a look at some of the key things to keep in mind.
Branding - If your display doesn't convey your brand identity clearly, it's a wasted effort. From your company colors to your mantra to your overall goals and ideas, each aspect of your company brand should be easy to see on your displays. You need to incorporate proper branding into your design wherever possible.
Problem Solving - What problem does your product or service solve? Think about that for a moment and then be sure it's explained in your exhibit or by your exhibitor. For instance, ask attendees what their number one issue is with their company, then show them how you can help. Doing this can be tricky, but will bring you big results.
Memorable Elements - Finally, don’t forget that you need to stand out while on the trade show floor and be remembered when it ends. When someone walks out the trade show doors, will they remember your exhibit and your business? There are plenty of ways to do this including free giveaway items, one on one interactions with your exhibitor, memorable experiences at your exhibit, and more.
These are all important elements of the best trade show exhibits. If you're serious about getting the most ROI from your time and money spent on the trade show, you can't afford to ignore them. Of course, it's not always easy to know how to achieve your goals. At Lighthouse Exhibits, we take care of the exhibit design and installation for you. You can focus on wowing your attendees while we make sure that you stand out and really get noticed. Contact Lighthouse Exhibits today to find out more about what we can do for you.