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Building A Better Trade Show Exhibit

August 24, 2018

 

When it comes to connecting with peers, forming relationships that can help your business grow, connecting with clients and potential customers, and networking, trade shows are easily one of the best options you have available to you. But your trade show exhibit is one of the most important components to success while you're there. Paying attention to a few basic things can ensure that you have the best possible trade show exhibit - and as a result, the best possible trade show experience.

 

  • Effective Branding - Branding should be one of your biggest priorities, but it's also something that is easy to overlook and to do improperly. Professional trade show designs will incorporate your brand in a way that makes it easily identifiable while also helping you stand out and attract visitors to your exhibit.

  • Showcase Elements - While you can - and should - be ready to showcase everything that you have to offer to potential clients, customers, or partners, you should also consider focusing on a few primary showcase elements each trade show. Perhaps it's your newest product or a modified service that offers something others can't match. But no matter what it is, be sure that your exhibit highlights it perfectly.

  • Ability To Connect - A good exhibit should attract people to your area of the trade show. But it should also let you connect directly with them in one on one interactions. Being able to make direct connections will be instrumental in getting all that you need from your time at the trade show, and will ensure that you stand out in their minds after the show is over.

  • Memorable Elements - Another thing to consider is exactly how those that you connect with will remember you - and how you'll connect with them. Things like freebie items are great, as are contests that you'll do after the trade show - this keeps your connections thinking about you. Anything that you can do to create these lasting impressions and memories is well worth doing.

 

These simple elements can make a big difference in your ability to get the best possible results from your trade show appearance. You'll want to consider each of them to ensure you make an impression on everyone who stops by your exhibit. And we're here to help by providing the best exhibit design and construction in the industry. Contact Lighthouse Exhibits today to get the best exhibit and the best ROI on your next trade show visit.

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