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Standing Out On The Trade Show Floor

August 10, 2018

 

So you're heading to a trade show. That's great - there are few better ways to connect in a meaningful way with potential clients, customers, and peers. But let's be honest here - there are hundreds of others out there trying to get the attention of attendees. As such, you need to make sure that you can stand out from the crowd and get noticed - and remembered - on the trade show floor.

 

Luckily, it's not as hard to do as you might think. With just a few simple steps you can stand out on the trade show floor in a big way and make an impression that will lead to significant ROI for your business. Here are a few tips to help make sure you get noticed and remembered.

  • Exhibit Design - Simply put, if your exhibit design isn't what it should be, you will struggle to really stand out. Good exhibit design will include your brand, your message, and more. You'll want to make sure that you get a great professional design before you show up, or you could end up missing a lot of potential conversions.

  • Make It Fun - Trade show exhibits don't have to be boring, with a presenter just handing out a few freebies. Instead, try to make your exhibit more interactive and fun. You can run contests, Q and A sessions, demonstrations, and more. The key is to make the attendees enjoy themselves while at your exhibit. This will spread the word about your business and help you be remembered as well.

  • Get Technical - Use video displays, VR systems, and more. When your exhibit pops and really stands out, it'll attract the attention of passersby.

  • Use Social Media - You can also incorporate social media into your exhibit. Use Twitter and Facebook to let people know where you are on the floor, what you're offering or showcasing, and even enter into free drawings for prizes.

 

These are just a few simple examples. The sky really is the limit, and if you let your creativity guide you, you'll have no problem creating a great trade show experience for yourself and all attendees. If you're ready to get an exhibit design that will be the foundation for success, Lighthouse Exhibits can help. Contact our professional design team to get started working on an exhibit that will draw in attendees and spread your brand in a big way.

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