Easy Ways To Integrate Social Media Into Your Trade Show Appearance

August 3, 2018

 

Heading out to a trade show is one of the best ways to ensure that you're always connecting with new clients, partners, and associates. But you also have to make sure that you get noticed and that you get remembered while you're there. No matter your specific industry or what it is that you're trying to accomplish, you'll want to make certain that you do all you can to connect with as many people as possible. And one of the best ways to do that? Integrating social media into your appearance at a trade show.

 

In today's tech-heavy age, just being on the trade show floor isn't enough. You will need great trade show exhibit design as well as a strong social media element if you really want to stand out. Here are a few ideas that can help you get more from your time at the trade show.

  • Teases - Have a new product or service that you're excited about? Why not tease it with tweets or Facebook posts? Drop some light hints about your upcoming reveal and let everyone know that your new offering will be at the upcoming trade show.

  • Start early - begin teasing it weeks in advance of the show to build anticipation.

  • Announcements - Simple announcements and reminders that you'll be heading to a trade show can help as well. You'll want to take the time to craft some well-written announcements about what you'll be doing at the trade show and why people should stop by to see you.

  • Live Tweet - Live tweet or even live stream your time at a trade show. This can help show people what they're missing and encourage them to come down even if they weren't originally planning on doing so.

  • Offer Prizes - From prizes to discounts, you can use social media to help connect with visitors and draw them to your booth, using different social platforms to offer various entries into drawings.

  • Connect - Finally, be sure that you connect with attendees while at the show so you can follow up later. Once they leave the trade show, you should still have their contact info or at least have connected with them on one or more social media platforms. This way, you can start marketing to them after the show ends.

 

These simple steps can help you get more from your trade show time. But you'll also need an effective display. That's where Lighthouse Exhibits can help. Contact Lighthouse Exhibits now to learn more about what we can offer to you.

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