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Creating A Better Trade Show Experience For Attendees

July 27, 2018

  

It's no big secret that your time at a trade show will be instrumental in ensuring your business' continued success. You'll network, connect with clients and customers, and forge new relationships with peers. But you have to also remember that in order to be successful, you'll have to create a memorable experience for the attendees as well.

With that in mind, here are a few simple tips to make sure that your attendees enjoy their time at your exhibit and that they leave the show with you in their mind.

  • Create A Stunning Exhibit - Your exhibit will not only help attract people to your company, but will also be instrumental in standing out in their mind after they leave the show. Your exhibit needs to showcase your brand, present your product or service, and be memorable. Otherwise, you'll struggle to really get the best ROI from your time at the show.

  • Face To Face Interactions - You also have to use face to face interactions properly. Every exhibitor should be ready and willing to engage with each person who walks up to the display. Talking to them, finding out more about what they need, and leaving them with a clear impression as to why your company is worth their attention will be vital, and important for getting maximum ROI.

  • Use Social Media - Not only can you use social media to create giveaways or announcements about your location at the show, but you can also use it to stay connected with attendees after they leave the show. Using email mailing lists, Twitter and Facebook connections, and even LinkedIn can all help you get more from your attendees after the show ends.

  • Make It Fun - Trade shows are great for networking, but let's face it - they can also be boring. If you want to really make things more enjoyable and engaging, work on making things more fun for them. Contests, games, and even free giveaways can all do a lot for crafting a better trade show experience.

 

These simple tips are all it takes to start creating amazing trade show experiences that help you connect with your attendees and that also net you a huge ROI. Your time at the show is important, and you need to make the most of it. To really craft a great trade show experience, you'll need a great exhibit. Contact Lighthouse Exhibits today to get great design and installation of your exhibit.

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