Increasing Your ROI At The Trade Show
When you head to the trade show, you likely have a couple of vague ideas behind what you want to happen. In particular, most will want to increase their client base, connect with some others who can help their business grow, and introduce new products or services to the public. But how do you get the most bang for your buck - and the most from your precious time?
It's not as difficult as you might think, and keeping a few basic things in mind could help you get even more ROI from your time at the trade show. Here's a breakdown of several of those elements to remember.
Know Your Goals - If you don't have a clear idea of what you really want to achieve, it's harder to get the maximum results from your time at the show. Maybe you want to showcase a particular product or connect with clients instead of peers. No matter what your goal is, be aware of it before you visit the show.
Solid Interactions - You won't get the best results if your exhibitors aren't out there connecting and meeting with attendees. Be sure that your people are directly interacting on a personal level with attendees. This forges connections and helps them remember your business in a big way. Plus, you can use it to get contact info like email, which you can use to create a mailing list.
Free Marketing - Use social media and email blasts to let everyone who's already aware of your business know about your exhibit and what you're offering at the show. This can help ensure that you get plenty of current contacts stopping by to see what you have new in store for them.
Good Exhibit Design - A great exhibit is really where it all starts. You need clear branding, an inviting atmosphere, and more in order to stand out. The right exhibit will help you tremendously, and attract attendees while also helping you stand out in their mind.
These simple steps can have a huge impact on your ROI at the next trade show. Keep them in mind and develop your presence there accordingly. Lighthouse Exhibits can help you with your exhibit, and our team can work with you to design an exhibit that will help you maximize your ROI and get more from all of your trade show visits. Contact us today to find out more.