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Does Your Trade Show Exhibit Get Your Message Across?

June 29, 2018

 

Your time at a trade show is a big opportunity. You can connect with potential business partners, clients, customers suppliers, and more. But in order to get the most from your time there, you'll need to make sure you're getting your company's message across. A surprising number of people set up their exhibit and never even consider what kind of solution they're offering to attendees or what kind of message they're instilling about their business.

 

There are a few things that can help you deliver your message, and that are well worth looking at before you ever head to the trade show. Here are some things to remember.

 

  • First, be sure that you actually know what your message is. This is comprised of two parts. The first is your brand and the overall message of your company. The second is the message that you're delivering during this trade show. For example, is there a specific new product or service you're really wanting to focus on? You'll want to keep your branding strong, but also showcase that product in a big way. If you don't know the message you're trying to convey, you'll struggle to get the best ROI from your time at the show.

  • Does your trade show exhibit design really showcase those two messages? Your brand identity should be clear and obvious, but you also need to make sure that you're delivering your message with ease. Good signage, effective design, and other elements can all help get this message across just as an attendee walks past your exhibit. Your exhibit design is the foundation on which all else is built.

  • Make sure your exhibitors will be ready to deliver your message, too. Demonstrations, face to face interactions, and even giving away freebie items will all have a major impact on how effectively you deliver your message to all attendees.

 

These three elements are the keys to success when you're trying to get more from your time at the trade show and make sure that your newest messages, products, and services stand out in the minds of all who attend. Consider each of them to make certain your business grows after the trade show ends. And for help with your exhibit design and implementation, we're here and ready to help you. Contact Lighthouse Exhibits to get started and get a solid foundation on which to build the rest of your trade show experience.

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