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Blend Digital And Physical For Better Trade Show Attendance

June 22, 2018

 

There's no question that a trade show appearance can help your business in big ways. By helping you connect with more customers, clients, and business partners than ever before, your time at a trade show will likely be very well spent. But one of the big challenges is just figuring out how to get people to your exhibit. After all, there will likely be hundreds of other exhibits on the floor of the show. How do you get attendees to you?

 

Today, blending digital and physical techniques is one of the best ways that you can go about doing so. Here's a look at a few examples of what can impact your attendance while at the show.

 

  • Mailers - Good old physical mailers are a great place to start, and can make the announcement to those on your mailing list that you are planning on being at a show. You can also use these to offers special promotions or show what you're going to be showcasing.

  • Email - Email mailers to those on your mailing list can help as well, and are much easier and cost-effective than physical mailers.

  • Social Media - You can also use social media to promote your exhibit and your presence. Use it in the days leading up to the show, and then use it on the day of the show. You can include photos of your exhibit when it's set up, offer special contests or promotions by mentioning a Twitter code, and more.

  • The Exhibit - A lot of the people on the trade show floor will have never seen or heard of your business. That's why your exhibit is so important. It needs to be attractive, showcase your brand, and be unique enough to attract attendees as they walk by. This way, you'll get direct contact with new connections.

 

All in all, it's important to make sure that your time at a trade show isn't wasted. The right steps like those above could have a tremendous impact on your overall ROI. Start with a great exhibit design and then create a marketing blast to announce your time at the show. It's not always easy to create a stunning exhibit, which is why we are here to help. Our team can help design, build and finalize a trade show exhibit that will give you the best results while you're at the show. Contact Lighthouse Exhibits today to find out more.

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