Going Beyond The Basic With Your Trade Show Exhibit
It's no secret that a great trade show exhibit will be one of the main factors in whether or not you get the best ROI from your time at a show or not. Your exhibit should do numerous things including:
Build your brand identity
Create direct engagement with participants
Stand out in the minds of those who visit
Those are the four keys to really succeeding at a trade show. And while custom exhibit design is the foundation on which to build, you can go well beyond the basics of images, logos, and text to create an experience that visitors will be wowed by.
The key word above is 'experience'. Instead of just letting participants walk over, hand them a brochure, and send them on their way, good trade show exhibits take things further. Here are some examples of what you could do.
Use Social Media - Whether you're announcing your presence at the trade show, offering a freebie to those who mention a Tweet, or use social media to let visitors enter a contest, using social media along with your trade show appearance is a great way to go further.
Create a Presentation - Don't just hand out a pamphlet and leave it at that. Create a presentation wherein you engage with participants. Demonstrations, Q and A sessions, and just good old fashioned one on one dialogue can help you get much more from your time at the show.
Integrate Technology - Don't forget about tablets, TV screens, audio presentations, and more. If you get a little creative, you can extend your brand while also building a wonderful trade show experience.
Freebies And Contests - Handing out freebies and gifts is another great way to make sure that you're remembered after the trade show ends. It's an important step for marketing your company properly
Above all else, you want to create a situation where your brand stands out in the minds of all participants who visit your exhibit. And it all begins with your exhibit. You need something that will not only showcase what your company offers, but also helps attract people over and that helps you stand out.
We have the experience to make sure you get the best trade show exhibit possible. Keep the tips above in mind, but don't forget that it all begins with your custom designed exhibit. Contact Lighthouse Exhibits today to learn more about what we can do for you.