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The Importance Of Good Graphic Design In Your Trade Show Exhibit

April 27, 2018

 

When you begin planning out your visit to a trade show, you'll likely be giving plenty of attention to things like your exhibitors' pitches, what kind of ROI you expect to gain, marketing yourself on social media, and more. But what about graphic design? It's the backbone of your entire experience at the trade show, and making sure that your exhibit design uses the best possible elements of effective graphic design is a must.

If you're not convinced, just take a quick look at what graphic design can do for your trade show exhibit.

 

  • Brand - Your brand is vital to your company's success, and building a better brand identity is something that you have to do. Graphic design is one of the keys to doing so, and using the right logos, lettering, and messaging can all have a major impact on extending your brand identity and making sure that it's consistent and that it helps your exhibit get attention.

  • Attracting Visitors - Effective graphic design can also help you attract more visitors to your exhibit, too. The right design elements make your exhibit attractive while also displaying exactly what it is that you're offering and why you're worth giving attention to. In a crowded trade show environment, standing out and getting people to visit you for that initial face to face meeting is a must - and good graphic design does it.

  • Standing Out - You have to stand out to attract visitors, but you also have to be able to stand out in the minds of those who stop by your exhibit. Your exhibitors will have a major influence on this, but effective graphic design can help to convey your message cleanly and create a lasting impression in the memories of those who come to your exhibit.

 

The bottom line is simple - effective graphic design will not only increase traffic to your exhibit, but will help make it easier for you to be remembered after the trade show ends. Be sure to give it the proper amount of attention for the best trade show results.

And, to really get the most from your exhibit, let our professionals help. Contact Lighthouse Exhibits to talk to one of our professional design experts and find out more about what we can do to ensure you get the maximum ROI from your next trade show visit.

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