Your trade show appearances are unique when it comes to spreading the word about your company. Marketing efforts matter, obviously, but few things will compare to the effects of connecting directly with peers, clients, and consumers on the trade show floor.
No matter what it is that you're trying to offer or showcase, the trade show is an important part of doing so. However, it's surprising just how many exhibitors fail to realize that building their brand identity is a vital part of their time on the floor. After all, spreading awareness of your brand is one of the foundations of marketing overall, and should be when you visit the trade show floor as well.
Luckily, all you really need to focus on is an effective exhibit design and you'll be well on your way to getting branding results. Here are a few key elements to pay attention to.
Graphic Design - Good graphic design is the backbone of an effective exhibit. An effective design will showcase your overall recognizable brand elements like logos, company slogans, and company colors. They should also be clear and easy to recognize while creating memorable experiences with participants. It all starts with good graphic design.
Consistency - Don't spread yourself too thin with multiple slogans or messages. Try to think of the primary thing you need to be marketing and showcasing on the trade show floor and maintain focus on that throughout your overall design. This way, you get the clearest message out to participants.
Multimedia - You can also go beyond just signage and basic branding and use multimedia elements to further enhance what you're doing on the trade show floor. Whether it's a video presentation, replay of your most recognizable advertisements, or even a virtual reality exhibit that puts participants into a world showcasing your brand, use the right multimedia experiences to further enhance your results.
Our team has experience creating great exhibits that get results for our clients. If you're in need of an exhibit that showcases your brand, we can help. Contact Lighthouse Exhibits today to speak to one of our experts.