A Great Trade Show Exhibit On A Budget Is Possible
April 13, 2018
One of the biggest misconceptions about creating and building a trade show exhibit and heading to the show is that it costs a small fortune to really do so effectively. After all, some of the exhibits out there are multi-media masterpieces that look like they cost more than a home.
But, that's not always the case. Good exhibit design and creation doesn't have to cost a fortune, and you can get effective results while on a budget if you just focus on being creative and achieving your goals in unique ways. The fundamentals of design combined with a more creative, open-minded approach can actually help you stand out even more at the trade show and get the attention of visitors.
With that in mind, here are a few tips to remember that could help make it easier to create a stunning, effective trade show exhibit while still sticking to a smaller budget.
Know Your Message - The single most important part of getting results on a budget is knowing what it is that you're trying to convey to participants. Know what your message is - what you're promising and offering to them. Then, you can focus your exhibit design specifically on conveying that message clearly and concisely.
Brand Effectively - Are you building a stronger brand with your exhibit? If nothing else, things like your logo, your message, and your overall brand identity should all be on full display. This way, you create a unified idea that sticks with those who visit your exhibit. You don't have to spend a fortune to effectively brand yourself.
Use Contests Instead of Giveaways - Plenty of trade show participants offer freebie items as a way to entice people to visit their exhibit. But those freebies can cost a lot. Instead, think about offering free product or services in a giveaway contest. It cuts costs and still brings people to your exhibit.
Trust In Pros - Cutting corners is one thing, but actually creating a great exhibit on a budget is something that's best left to the professionals. Enlisting help will ensure that you get the best results with the least amount of expense.
Our team has years of experience in crafting perfect exhibits for any need. If you're on a tight budget and need help creating a trade show exhibit that will get you results, contact Lighthouse Exhibits today to speak with one of our experts.